Gin and Elephants. As combinations go, it’s not an obvious one. But Elephant Gin is more than just the obvious choice.
The founders were inspired to create Elephant Gin following their own adventures in Africa.With a vision to conserve the wildlife they feel so passionately for, they decided to launch a product that would help conservation trusts. They strongly believe that this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the future.
With every full size bottle sold, Elephant Gin contributes 15% of profits to Big Life Foundation and Space for Elephants, while with each miniature bottle sold, 15% of profits is donated to Sheldrick Wildlife Trust. All of these organisations are devoted to the conservation of the African elephant.
Up to date, Elephant Gin has contributed over EUR 500,000 to its partner foundations through the sales of its bottles as well as fundraising events. By working closely with the foundations, Elephant Gin ensures that the donations arrive on the ground and are contributed to select projects that are mutually agreed upon. In order to keep up to date on the progress and developments, the Elephant Gin team regularly visits the foundations.
SPACE FOR ELEPHANTS FOUNDATION is focused on restoring the old migratory routes lost when the game reserves were fenced in, isolating elephants in “pockets”, breaking up extended herds and adversely affecting biodiversity.The aim is to give freedom to a hundred thousand elephants to range freely across Africa, along centuries-old trails that were once a lifeline before mankind drew lines on a map.
BIG LIFE FOUNDATION is an anti-poaching organisation that employs over 280 rangers protecting two million acres of wilderness in the Amboseli-Tsavo ecosystem of East Africa (just north of Mount Kilimanjaro). They do so through innovative conservation strategies that address the greatest threats while – at the same time – satisfying the economic interests of the resident Maasai people in ways that improve the quality of life for the entire community.
SHELDRICK WILDLIFE TRUST is known as the most successful orphan-elephant rescue and rehabilitation program in the world. Its elephant orphanage near Nairobi nurtures baby elephants who have been orphaned in the wild – often either left behind when their mother dies due to poaching or other human intervention. Each baby elephant has the support of a dedicated team to nurse them back to strength and to rear them in such a way that they can return to the wild when grown.
Anti-Poaching and Human-Wildlife-Conflict Management
Elephant Gin has been supporting Big Life Foundation’s Ranger Club to fund the seemingly never-ending work of anti-poaching rangers. These brave individuals are out in the wild every day, living in Big Life’s remote outposts, undertaking daily foot patrols, tracking and arresting poachers, and providing security for critically important wilderness in the Amboseli-Tsavo-Kilimanjaro ecosystem.
The rangers work tirelessly to protect elephants, rhinos, lions and other animals from poaching and retaliatory killing due to human-wildlife conflict.
Through the funds, Elephant Gin is directly contributing to 35 anti-poaching rangers’ salaries, rations and equipment such as tents, rucksacks, sleeping bags and mosquito nets.
Employment Opportunities and Education Center
Near Lake Jozini in South Africa, unemployment is rife and attractive for poachers to getting information and assistance from local communities. The strategy of Space For Elephants is to get communities involved by creating employment opportunities and make them aware of the value of wildlife by educating and showing them of how to earn a living by working in conservation.
This is why Elephant Gin has been funding an education centre, called The Wildlife Spirit. The main purpose is to educate local youth and adults in the area on their country’s wildlife and environment, as well as give local and international visitors an opportunity to learn about elephants including their intelligence, importance in the ecosystem and need to protect them for future generations.
Located in the Lobombo mountains, the Wildlife Spirit offers an a breath-taking view on lake Jozini and activities on elephants, ingenious plants, local arts & craft, elephant-dung-paper making and more.
Caring for and fostering orphaned elephants
With the launch of miniature bottles in December 2017, Elephant Gin was keen to support Sheldrick Wildlife Trust and their mission to rescue and rehabilitate orphaned elephants.
15% of the miniature bottle profits is donated to the Sheldrick Trust’s initiatives, including their pioneering Orphans’ Project, helping to support round-the-clock specialist care of the orphan elephants with proper nutrition, veterinary care, a human family of full-time keepers and well-constructed and maintained stockades for safety and shelter at night.
In addition, Elephant Gin currently fosters 22 orphaned elephants, whose names can be found on the miniature bottles. These elephants have been raised by the Sheldrick Trust from infancy and are now living wild. Great success stories to tell!
Recognition for company-wide commitment to sustainability
Elephant Gin is a proud partner of Positive Luxury, a company with a mission to close the trust gap between people and brands. They awarded Elephant Gin with the renowned Butterfly Mark.
To earn this coveted trust mark, brands must pass a stringent annual assessment that proves their positive impact on people and the planet and examines sustainability from a holistic point of view. The assessment is carried out by Positive Luxury’s experienced sustainability council and external institutional partners.
We share Positive Luxury’s belief that to create a butterfly effect and ensure a positive future, companies need to place social and environmental responsibility at the heart of their business and embed it throughout their organisation.